Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused. Understanding the differences can help you develop more focused business initiatives, and maximise the effectiveness of each tool.
Branding is what your company believes in, why it
exists, and how consumers feel about your business and products. Branding
promotes loyalty and long-term commitment. The visual components of your brand
include your company name, logo, tagline, fonts, and colour scheme. These
elements identify your brand and create an association in people’s minds between
their desires and beliefs and your company’s ideals
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Marketing encompasses strategies to build awareness of your company’s products and services. It also involves promoting and protecting the brand. Every message about your company is part of your marketing. This includes all social media interactions, customer service, personal relationships, printed materials, websites, social media profile pages, and anything that contains your brand imagery.
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Advertising is a subset of marketing, focused mostly on acquiring customers and driving sales. It generally relates to paid campaigns that are carefully written and designed to reach a target audience through various media, including online, newspapers, magazines, posters, television, and radio.
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